Diageo Could Take More Sober Approach to American Spirits Profits -- Market Talk

Dow Jones
01/07

1045 GMT - Diageo might be making too much profit on its U.S. spirits business to the detriment of sales growth, UBS analysts Sanjeet Aujla and Ella Hong write in a note. The British drinks company is probably taking an operating margin of some 40% on sales of spirits such as Smirnoff vodka, Don Julio tequila and Johnnie Walker whisky in the U.S. market, according to UBS's estimates. Given weak trends in revenue growth, new boss Dave Lewis might decide to put a greater focus on boosting the top line through changes to pricing, as well as other measures, Aujla and Hong say. UBS trims its target price on Diageo stock to 17.80 pounds, keeping a neutral rating. (joshua.kirby@wsj.com; @joshualeokirby)

 

(END) Dow Jones Newswires

January 07, 2026 05:45 ET (10:45 GMT)

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