Verisk has completed the sale of its Marketing Solutions business (VMS) to ActiveProspect, a consent-based marketing platform backed by Five Elms Capital. VMS, previously part of Verisk’s underwriting division, specializes in consent-verified lead orchestration, identity resolution, and marketing intelligence for both insurance and non-insurance industries. The transaction supports Verisk’s focus on data, analytics, and technology solutions for the global insurance industry. ActiveProspect will integrate VMS’s capabilities to enhance its offerings in identity resolution and marketing intelligence, expanding its reach among large enterprise customers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Verisk Analytics Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9622497-en) on January 08, 2026, and is solely responsible for the information contained therein.