Bread Financial Holdings Inc. Stock Outperforms Competitors On Strong Trading Day

Dow Jones
01/09

DJ Bread Financial Holdings Inc. Stock Outperforms Competitors On Strong Trading Day

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. $(BFH)$ rallied 1.59% to $81.25 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index rising 0.01% to 6,921.46 and the Dow Jones Industrial Average rising 0.55% to 49,266.11.

Bread Financial Holdings Inc. hit a new 52-week high, surpassing its previous peak of $80.43, which the company reached on January 7th.

The stock outperformed some of its competitors Thursday, as Visa Inc. Cl A (V) fell 1.03% to $352.23, American Express Co. $(AXP)$ rose 1.26% to $382.98, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 0.96% to $255.68.

Trading volume (695,396) remained 41,868 below its 50-day average volume of 737,264.

Data source: Dow Jones Market Data, FactSet. Data compiled January 8, 2026.

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(END) Dow Jones Newswires

January 08, 2026 17:19 ET (22:19 GMT)

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