Sage Group Looks Well-Placed to Gain From AI -- Market Talk

Dow Jones
01/12

1126 GMT - Sage Group appears to be well-positioned to benefit from artificial intelligence, UBS analysts write in a note. In a recent survey by the Swiss Bank, the accounting-software specialist's customers indicated they would pay up to 11% more for AI-enhanced features, and nearly "all were keen to add AI-based capabilities to their accounting solutions", they say. "While not intuitive, using AI was seen by those surveyed as likely to modestly increase rather than reduce employment at their organization," they add. The analysts expect artificial intelligence to boost organic growth this year and management to remain focused on driving higher productivity also through AI internally. UBS upgrades its stock recommendation to buy from neutral and raises its target price to 1,425 pence from 1,400 pence. Shares are up 2.1% at 1,105.50 pence. (najat.kantouar@wsj.com)

 

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January 12, 2026 06:27 ET (11:27 GMT)

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