Krispy Kreme Aims to Expand Reach Without Big Capacity Investments -- Market Talk

Dow Jones

01/13

1420 ET - Krispy Kreme is trying to make its doughnuts accessible to more customers, Chief Executive Joshua Charlesworth says a conference. The company, which launched a turnaround strategy in the summer of 2025, is trying to make its doughnuts available in more places, including branded doughnut shops, online and in grocery stores and convenience stores. Charlesworth says Krispy Kreme won't have to increase its production footprint to expand its reach. Its production network is at about 25% utilization, so Krispy Kreme can increase the number of locations where its doughnuts are sold without investing significantly in capacity, Charlesworth says. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

January 12, 2026 14:20 ET (19:20 GMT)

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The company, which launched a turnaround strategy in the summer of 2025, is trying to make its doughnuts available in more places, including branded doughnut shops, online and in grocery stores and convenience stores. Charlesworth says Krispy Kreme won't have to increase its production footprint to expand its reach. Its production network is at about 25% utilization, so Krispy Kreme can increase the number of locations where its doughnuts are sold without investing significantly in capacity, Charlesworth says.  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