BRP Seen Gaining Retail Momentum For 4Q -- Market Talk

Dow Jones

01/13

0957 ET - BRP is a clear winner in powersports for 4Q, Citi analyst James Hardiman says in a report. The analyst sees the company closing 2025 with strong momentum, driven largely by the early popularity of its new side-by-side model. Hardiman bases the view on Citi's recent powersports channel checks, data analysis, and management conversations. "We believe that BRP finished 2025 on the strongest of notes, gaining share in a solid off-road vehicle industry due in large part to the early popularity of the new Defender model," Hardiman says. He figures that the off-road vehicle industry retail was up mid-single digits for 4Q, with BRP retail sales up over 20% quarter-to-date. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

January 13, 2026 09:57 ET (14:57 GMT)

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The analyst sees the company closing 2025 with strong momentum, driven largely by the early popularity of its new side-by-side model. Hardiman bases the view on Citi's recent powersports channel checks, data analysis, and management conversations. \"We believe that BRP finished 2025 on the strongest of notes, gaining share in a solid off-road vehicle industry due in large part to the early popularity of the new Defender model,\" Hardiman says. He figures that the off-road vehicle industry retail was up mid-single digits for 4Q, with BRP retail sales up over 20% quarter-to-date. 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The analyst sees the company closing 2025 with strong momentum, driven largely by the early popularity of its new side-by-side model. Hardiman bases the view on Citi's recent powersports channel checks, data analysis, and management conversations. \"We believe that BRP finished 2025 on the strongest of notes, gaining share in a solid off-road vehicle industry due in large part to the early popularity of the new Defender model,\" Hardiman says. He figures that the off-road vehicle industry retail was up mid-single digits for 4Q, with BRP retail sales up over 20% quarter-to-date. 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