YesAsia Seeks to Ride on 'K-Pop' Culture's Popularity to Penetrate Key Markets -- Market Talk

Dow Jones

01/16

0151 GMT - YesAsia Holdings intends to ride on the popularity of 'K-pop' culture and rapid product innovation to penetrate key markets, say UOB Kay Hian analysts in a research report. They note that the management will continue marketing efforts for its business-to-consumer and business-to-business segments. For its B2C segment, the e-commerce platform operator will maintain investments in social media marketing to drive revenue growth. For its B2B segment, it'll conduct trade fairs to establish new partnerships and expand its customer base. The brokerage maintains the stock's buy rating, but lowers the target price to HK$5.15 from HK$7.00 based on estimated 8.5x 2026 price-to-earnings ratio. Shares last closed at HK$3.79. (ronnie.harui@wsj.com)

(END) Dow Jones Newswires

January 15, 2026 20:51 ET (01:51 GMT)

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They note that the management will continue marketing efforts for its business-to-consumer and business-to-business segments. For its B2C segment, the e-commerce platform operator will maintain investments in social media marketing to drive revenue growth. For its B2B segment, it'll conduct trade fairs to establish new partnerships and expand its customer base. The brokerage maintains the stock's buy rating, but lowers the target price to HK$5.15 from HK$7.00 based on estimated 8.5x 2026 price-to-earnings ratio. Shares last closed at HK$3.79. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK1114":"服装零售","BK1142":"互联网与直销零售","02209":"喆丽控股","BK1587":"次新股"},"translate_title":"YesAsia寻求利用“K-Pop”文化的流行渗透关键市场——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"02209":0.9},"content_text":"0151 GMT - YesAsia Holdings intends to ride on the popularity of 'K-pop' culture and rapid product innovation to penetrate key markets, say UOB Kay Hian analysts in a research report. They note that the management will continue marketing efforts for its business-to-consumer and business-to-business segments. For its B2C segment, the e-commerce platform operator will maintain investments in social media marketing to drive revenue growth. For its B2B segment, it'll conduct trade fairs to establish new partnerships and expand its customer base. The brokerage maintains the stock's buy rating, but lowers the target price to HK$5.15 from HK$7.00 based on estimated 8.5x 2026 price-to-earnings ratio. Shares last closed at HK$3.79. (ronnie.harui@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  January 15, 2026 20:51 ET (01:51 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}