MacBook 低至3000元，蘋果新年新品第一波馬上到，PC 業務要大爆發了

愛範兒

01/20

今年第一波蘋果新品，最快月底發布。蘋果素來有在春季發布 Mac 等新品的傳統，根據外媒 Mac World 預測，蘋果很可能將在 1 月 28 日推出新款的 M5 Pro、M5 Max 芯片 MacBook Pro 產品，以及傳聞已久的「廉價 MacBook」。為什麼會是 1 月 28 日這個日期？當天蘋果將正式推出 Apple Creator Studio 套件，很適合作為 Mac 新品推出的...

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18:08","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2604194151","market":"us","top_or_hot":-1,"title":"MacBook 低至3000元，蘋果新年新品第一波馬上到，PC 業務要大爆發了","media":"愛範兒","content":"<div>\n<p>今年第一波蘋果新品，最快月底發布。蘋果素來有在春季發布 Mac 等新品的傳統，根據外媒 Mac World 預測，蘋果很可能將在 1 月 28 日推出新款的 M5 Pro、M5 Max 芯片 MacBook Pro 產品，以及傳聞已久的「廉價 MacBook」。為什麼會是 1 月 28 日這個日期？當天蘋果將正式推出 Apple Creator Studio 套件，很適合作為 Mac 新品推出的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>MacBook 低至3000元，蘋果新年新品第一波馬上到，PC 業務要大爆發了</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b\">愛範兒</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2168564495.EUR","symbol_name":"AZ ALLOCATION - TREND \"AI\" (EUR) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b","article_id":"2604194151","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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Mac World 預測，蘋果很可能將在 1 月 28 日推出新款的 M5 Pro、M5 Max 芯片 MacBook Pro 產品，以及傳聞已久的「廉價 MacBook」。為什麼會是 1 月 28 日這個日期？當天蘋果將正式推出 Apple Creator Studio 套件，很適合作為 Mac 新品推出的預熱產品——新入坑 MacBook Pro 用户，剛好可以順便買一套。同時，這一天是周三，近兩年的 MacBook 以及 iPad 新品都是周三發布。M5 Pro 和 M5 Max：M 芯片有史以來最大變化預計 M5 Pro 和 M5 Max MacBook Pro 將和 M5 MacBook Pro 一樣，繼續沿用相同的模具和外觀，同樣提供 14 寸和 16 寸，最大的更新就是芯片。▲ 圖源：Engadget從先行問世的 M5 芯片可以看出，整個 M5 系列最突出的升級集中在 GPU 的圖形能力上。同樣的 10 核 CPU 和 10 核 GPU 配置，M5 對比 M4 在圖形性能上實現了 35%-50% 的性能提升。愛範兒認為，這也是 MacBook Pro 最接近遊戲本的一次。MacWorld 預計，如果 M5 Max 也能實現類似的性能提升，那它的 Geekbench 6 GPU 跑分將超過 80 顆 GPU 的 M3 Ultra。▲對 M5 Pro 和 M5 Max 跑分猜測，圖源：MacWorld除了工藝改進帶來的生機，M5 Pro 和 M5 Max 很可能還會是 Apple Silicon 六年來最大的一次變革。分析師郭明錤爆料稱，M5 Pro 和 M5 Max 將採用台積電新的芯片封裝技術「SoIC-MH」，中文名為「系統集成芯片水平成型技術」，能夠將不同的芯片內建到一個封裝之中。簡單來説，M5 Pro、M5 Max 以及未來的 M5 Ultra 很可能採用獨立的 CPU 和 GPU 區域，而不是目前這樣緊密集成，蘋果能夠更自由地組合 CPU 和 GPU 核心數量。▲目前的 M 芯片將 CPU 和 GPU 部分都集成在一起蘋果大概率不會讓消費者自由定製任何配置，但選擇或許會更多更靈活，例如一塊 CPU 核心更少 GPU 卻更多的芯片。當然，蘋果也有可能保持目前的產品配置策略不變，至少這種 CPU 和 GPU 分開設計的方式，會在芯片良率和散熱性能上帶來積極影響，並且運行內存會更緊密集成在芯片中，從而提升內存帶寬。不少媒體猜測，正是因為這個全新的封裝技術，導致 M5 Pro/Max 未能和基礎款 M5 一樣在去年 10 月份發布。擴展性和顯示器支持也是 Apple Silicon 升級款和基礎款的差距，目前 M5 芯片支持兩台外接顯示器，M5 Pro 預計至少支持兩個 6K 顯示屏，M5 Max 則支持四個。業界也預計蘋果 M5 Pro/Max MacBook 會採用全新的 N1 芯片，支持 Wi-Fi 7 和藍牙 6，提升網絡和 AirDrop 能力。總的來説，M5 Pro 和 M5 Max 很可能是一次徹底的變革，改變蘋果目前為止 A 芯片和 M 芯片的設計思路，並帶來巨大的性能提升。如果想要一款外觀變化更大的 MacBook Pro，可以等到今年晚些時候或者明年年初的 M6 MacBook Pro——更輕薄、打孔屏，以及可觸控。平價 MacBook：當蘋果電腦更有性價比去年沒能問世的平價 MacBook，也預計今年年初發布，有望和新款 MacBook Pro 一起到來。這款 MacBook 將搭載 iPhone 同款的 A18 Pro 芯片，售價控制在 600 美元左右，和 iPhone 16e 幾乎一致，考慮到蘋果電腦常駐教育優惠的政策，實際入手價格可能要比最便宜的 iPhone 還要便宜。此前彭博社曾指出，新的 MacBook 螢幕尺寸會略小於當前 MacBook Air 的 13.6 英寸，可能為 12.9 英寸，成為當下最小的蘋果筆記本產品，預計外觀設計接近當下的 MacBook Air。蘋果內部測試表明，雖然用的芯片還沒最新的 iPhone 好，在大機身和 macOS 加持下，搭載 A18 Pro 的新電腦，性能比搭載 M1 的舊機型還要強。這款產品的定價和定位，就是為了接棒 M1 MacBook Air 這顆「最強釘子户」而來，非常適合輕度辦公、學習甚至部分創意工作。試想一下，一台原價 4000 元左右的 MacBook，疊加國補和教育優惠後差不多 3000 元，再花 380 元訂閲一年的 Apple Creator Studio 套件，4000 元不到就湊齊了一套準專業級別的創作工具。當然，它並不是給真正的專業創作者準備的，只是對於數量更多的普通用户來説，這台 MacBook 既能滿足學業和辦公需求，也有餘力把小紅書創作玩得有模有樣，價格還低。不得不承認，「Mac」這個詞在世界範圍內都是有光環的，大部分 Windows 用户其實對 Mac 生態相當好奇——特別是這幾年 Windows 使用體驗越來越糟心的情況下。去年的國補已經證明，當 Mac 真的到「買得起」的級別，會有大量的消費者會願意一試。現在平價 MacBook 的價格甚至接近一台 iPad，非常適合成為更多人「第一台 Mac」。即使是那些工作和娛樂離不開 Windows 的消費者，買一台 MacBook 玩玩或者乾點輕活，也完全算不上太大負擔。蘋果顯示器：高刷，以及 iPhone 17 性能不止 MacBook，蘋果的顯示器產品也即將迎來更新。本周，一款型號為「A3350」，類型為「顯示器 2023 版」的未發布蘋果顯示器，出現在了中國能效標識中心數據庫。這是一個LCD 顯示器，關閉狀態功率 0.35W，睡眠狀態功率 0.38W。這款產品很可能是蘋果即將發布的 Studio Display 2 或 Pro Display XDR 2 顯示器，目前信息有限還尚不明確是哪一款。根據此前彭博社爆料，新款 Studio Display 將會和 M5 Pro/Max 的 Mac 電腦一同推出。Mac Rumors 則參考了上一代 Studio Display 的發布時間，認為認證後 3 個月產品才會發布，屆時將會和全新 Mac Studio 一同亮相。啱啱結束的 CES 上，LG 展示了一款 27 寸的 Mini- LED 顯示屏，支持 5K 分辨率 165Hz，配備了 2304 個調光區。考慮到蘋果顯示器都由 LG 製作，這款螢幕大概率會搖身一變成為新款 Studio Display。根據 Macworld 看到的內部代碼，蘋果的新款顯示屏支持最高 120Hz 的「ProMotion」可變刷新率，並支持 HDR 內容。新款的 Studio Display 有望採用一塊 27 英寸的 Mini-LED 面板，這也是目前 MacBook Pro 上的螢幕，亮度、色彩準確度和對比度都優於目前的面板。蘋果還為兩款顯示器準備了和 iPhone 17 同款的 A19 處理器，攝像頭支持 Central Stage，揚聲器支持空間音頻等功能。有意思的是，蘋果想要給 Studio Display 2 搭載一個輕量級的智能家居系統，讓其可以獨立播放一些照片和音樂，而不需要連接電腦——有點像去年紅米的 G Pro 27 顯示器，也是自帶了一個小米電視系統，不用接主機就能看電視，喚醒小愛同學。除了 ProMotion，新款 Pro Display XDR 還有望配備揚聲器、麥克風、攝像頭這些配置，以及 A19 芯片。其他蘋果春季新品根據多方預測，一月底發布的產品主要是 MacBook Pro，蘋果在年後還會帶來一批新的春季新品。iPhone 17e只在中國賣得不好的 iPhone 16e，即將發布升級款。代號為 V159 的 iPhone 17e 將引入一些上代缺失但用户喜愛的功能：靈動島、MagSafe 磁吸，搭載 iPhone 17 同款 A19 處理器和 1800 萬像素前置攝像頭，至於基帶芯片可能會沿用 C1，也可能會搭載 C1X。▲iPhone 16e，圖源：Khogendra Rupini不過，預計 iPhone 17e 的螢幕刷新率依舊保持在60Hz，和 iPhone 17 標準版形成差異，產品也將繼續主打「優秀續航」。M5 MacBook Air在所有 M5 MacBook Pro 發布後，MacBook Air 也將迎來更新。▲M4 MacBook Air目前對於這款新品沒有太多信息，預計會是一次小改款，更新主要集中在改 M5 芯片上。M5 Ultra Mac Studio蘋果很可能直接跳過 M4 Ultra，直接在新款 Mac Studio 上配備 M5 Ultra 處理器。通常，Ultra 芯片由兩塊 Max 芯片拼接而來，M4 Max 上缺少了相關的連接器，因此沒有 M4 Ultra，蘋果官方也暗示過並非每一代 M 芯片都會有「Ultra」產品。▲M3 UltraM5 Ultra 將會看齊 M5 Pro 和 M5 Max，採用 CPU 和 GPU 獨立區域的設計。如果月底發布的 M5 Max 上依舊沒有連接器，那會有兩種可能：蘋果打算推出一款全面從頭設計的 Ultra 芯片，而不是 M5 Max 的拼接款；蘋果不會推出 M5 Ultra 和新款 Mac Studio。iPad 12 & iPad Air M4按照慣例，蘋果會在春季推出新款 iPad 基礎款和 iPad Air。iPad 12 將配備 iPhone 16 同款的 A18 處理器，不僅意味着性能提升，也標誌着入門款 iPad 也終於能「為 Apple 智能準備好」，補上了 AI 佈局最後一塊拼圖，蘋果 3C 產品線全面 AI 化。iPad Air 8 也依舊是常規升級的一代，將 M3 芯片升級到 M4，其他配置預計不變。一個壞消息：雖然 iPhone 標準版用上了 ProMotion，這兩款新 iPad 大概率還是 60Hz 顯示屏。PC 最難的一年，但蘋果已經準備好了有意思的是，這幾年筆記本市場都在以不超過 10% 的龜速在增長，但 Mac 是一個例外。蘋果上個財季報告顯示，上季度 Mac 收入達 87 億美元，是蘋果增長最快的硬件類別，隔壁 iPad 銷售增長已經趨於停滯。只是隔壁的 Windows 筆記本都在奮起直追，蘋果即將面臨對手的挑戰：不管是高通驍龍 X Elite 芯片，還是英特爾最新的「Panther Lake」第三代 Ultra 芯片，產品續航和性能釋放，都緊逼 MacBook。▲ 圖源：Panther Lake在應用生態不佔優勢，性能迭代也難以飛躍的情況下，MacBook 想要維持優勢，就必須要另尋出路。平價 MacBook 就是一次相當有力的嘗試。不管是高通還是英特爾，強勢的都是昂貴的旗艦芯片，低端產品力提升有限，根本不是 A 芯片的對手——更恐怖的是，蘋果有海量手機晶圓庫存，能夠把價格打下來。高端產品線方面，MacBook Pro 也開始在今年迎來一次由內到外的翻新：M5 Pro/Max 採用新設計進一步堆高性能，年末的 M6 MacBook Pro 探索新形態，換用輕薄新模具，還支持觸控屏。啱啱發布的 Apple Creator 套件，以極低的價格和有口皆碑的專業功能，完全能和 Adobe 掰掰手腕，對整個 Mac 生態都是一次補強——更關鍵的是，這一切都是 Mac 獨享。過去，Mac 不僅是高端的象徵，還是解鎖專業創造力的鑰匙；而現在，它能帶來的創造力更勝以往，門檻卻大幅降低。對於電腦廠商來説，今年絕對不會是好過的一年，但看起來，蘋果已經完全準備好了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}