By Kosaku Narioka

Sony Group plans to set up a joint venture with Hong Kong-listed consumer electronics maker TCL Electronics Holdings, a move that would mark an end of majority ownership in its televisions business and place a sharper focus on games and other entertainment businesses.

The Japanese giant's consumer electronics unit, Sony Corp., and TCL said Tuesday that they have signed a memorandum of understanding to establish the joint venture, which would operate globally and handle the full process from product development and design to manufacturing, sales, logistics and customer service. The new venture's products would include televisions and home audio equipment, the companies said.

Sony would own 49% of the joint venture, with TCL holding the remaining 51%, the companies said. Sony aims to reach definitive agreements with TCL by the end of March. The new company is expected to begin operations in April 2027, subject to final agreements and regulatory approvals, Sony said.

The companies said the joint venture would combine Sony's picture and audio technology with TCL's display technology, cost efficiency and supply-chain capabilities. Products are expected to carry the Sony and Bravia brands.

The move comes as Sony Group has spent billions of dollars in recent years on acquisitions to strengthen its games, movies and music businesses. It spun off its financial arm in October to concentrate on entertainment businesses.

Recent earnings were boosted by the global success of the latest "Demon Slayer" anime movie, based on the popular manga series of the same name.

Write to Kosaku Narioka at kosaku.narioka@wsj.com

(END) Dow Jones Newswires

January 20, 2026 06:06 ET (11:06 GMT)

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