Deckers Outdoor Garners Mixed Views from Investors -- Market Talk

Dow Jones
01/24

1213 ET - Sentiment around Deckers Outdoor appears mixed, UBS analysts say in a note. Conversations with investors, as well as a decline in short interest in the stock since the company's latest earnings report, suggest that views have improved recently, the analysts say, noting industry data also shows Hoka's direct-to-consumer trends are getting better. But some investors are concerned that UGG's holiday sales were lackluster, and worry about its trajectory after two years of solid growth, the analysts say. Others worry Hoka could be hurt by Nike's comeback, they say. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

January 23, 2026 12:13 ET (17:13 GMT)

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