Netflix 2025 年營收 452 億美元按年增長 16%：廣告收入增長超 250%，訂戶淨增 2300 萬

IT之家

01/21

IT之家 1 月 21 日消息，流媒體平台 Netflix 今日公布了最新的 2025 財年全年業績。儘管過去一年多次漲價並引入含廣告版，但在《怪奇物語》《K-Pop 獵魔女團》《弗蘭肯斯坦》《利刃出鞘 3：亡者歸來》等熱門內容帶動下，平台用戶規模和營收均實現增長。Netflix 財報顯示，截至 2025 年底，Netflix 全球訂閱用戶數達到 3.25 億，較一年前披露的 3.02 億新增約 ...

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09:33","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2605268871","market":"us","top_or_hot":-1,"title":"Netflix 2025 年營收 452 億美元按年增長 16%：廣告收入增長超 250%，訂戶淨增 2300 萬","media":"IT之家","content":"<div>\n<p>IT之家 1 月 21 日消息，流媒體平台 Netflix 今日公布了最新的 2025 財年全年業績。儘管過去一年多次漲價並引入含廣告版，但在《怪奇物語》《K-Pop 獵魔女團》《弗蘭肯斯坦》《利刃出鞘 3：亡者歸來》等熱門內容帶動下，平台用戶規模和營收均實現增長。Netflix 財報顯示，截至 2025 年底，Netflix 全球訂閱用戶數達到 3.25 億，較一年前披露的 3.02 億新增約 ...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Netflix 2025 年營收 452 億美元按年增長 16%：廣告收入增長超 250%，訂戶淨增 2300 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}\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b\">IT之家</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1778281490.HKD","symbol_name":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (HKD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b","article_id":"2605268871","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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今日公布了最新的 2025 財年全年業績。儘管過去一年多次漲價並引入含廣告版，但在《怪奇物語》《K-Pop 獵魔女團》《弗蘭肯斯坦》《利刃出鞘 3：亡者歸來》等熱門內容帶動下，平台用户規模和營收均實現增長。Netflix 財報顯示，截至 2025 年底，Netflix 全球訂閲用户數達到 3.25 億，較一年前披露的 3.02 億新增約 2300 萬。數據還顯示，Netflix 全年觀看時長按年增長 2%。值得一提的是，Netflix 此前已宣佈自 2025 財年起將不再定期公布訂閲用户數，而這是自 2024 年初以來首次更新相關數據。Netflix 2025 財年全年營收為 452 億美元（IT之家注：現匯率約合 3151.87 億元人民幣），按年增長 16%。其中，廣告業務表現尤為突出，廣告收入按年增長超過 2.5 倍，達到 15 億美元（現匯率約合 104.6 億元人民幣）。Netflix 高管指出，過去一年提價與廣告訂閲並行的策略整體效果良好，為公司帶來了新的增長驅動力。截至 2025 年 5 月，月費 7.99 美元的含廣告訂閲方案每月覆蓋人群已超過 9400 萬。公司預計，廣告業務仍處於高速增長階段，2026 年廣告收入有望在 2025 年基礎上再度翻倍，達到約 30 億美元。在業務佈局方面，Netflix 也在為重大併購做準備。公司已宣佈計劃以 827 億美元收購華納兄弟探索集團，交易仍需獲得相關監管批准。Netflix 聯合首席執行官泰德 · 薩蘭多斯（Ted Sarandos）表示，交易完成後，華納兄弟電影仍將維持至少 45 天的院線獨佔窗口期，以保障電影業務的票房收入和競爭力。此外，Netflix 正加快內部對 AI 技術的應用，包括字幕本地化、廣告定製等領域，並計劃在今年推出更多面向廣告主的 AI 工具和互動式視頻廣告。內容方面，Netflix 也在持續擴充版圖，陸續引入來自 Spotify、iHeartRadio 及 Barstool Sports 的視頻播客，並着手開發自有播客內容。同時，《布里奇頓》《海賊王》《獵魔人》等多部熱門劇集的新一季也已在籌備或即將上線。相關閲讀：《決戰好萊塢：Netflix 突改收購方案，827 億美元全現金併購華納兄弟》《Netflix 與索尼電影達成全球協議，在影院放映後限時獨佔流媒體播放》《Netflix 回應派拉蒙「截胡」意圖：完全在預料之中，拿下華納兄弟後將首次涉足院線》","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}