Yelp is acquiring Hatch, an AI-powered lead management and customer communication platform, in a deal valued at approximately $270 million in cash, with an additional $30 million allocated for employee retention over the next two to three years. Hatch's technology is designed to help businesses increase conversion and retention while reducing overhead costs. As of November 2025, Hatch reported about $25 million in annual recurring revenue, with a 70% year-over-year growth rate. Following the completion of the transaction, expected in early February, Hatch will become a wholly owned subsidiary of Yelp. The move is intended to accelerate Yelp's AI transformation and expand its SaaS offerings for services businesses.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Yelp! Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260121295483) on January 21, 2026, and is solely responsible for the information contained therein.