Birkenstock Dodges Added Margin Pressure as Trump Calls Off Tariffs on Europe Over Greenland -- Market Talk

Dow Jones
01/22

1559 ET - Birkenstock dodged risks of further pressure on its margins after President Trump said he would not impose tariffs on several European countries following a meeting with the NATO Secretary General over Greenland. Birkenstock generates roughly half of its revenue in the Americas, predominantly in the U.S., with products produced in Germany, Baird analysts say in a note published before Trump's latest announcement. The footwear brand has not been willing to raise prices enough to fully offset headwinds from tariff-related cost increases, meaning any added tariffs in Europe could hurt its margins, the analysts say. "Trump's tariff threats are part of a negotiation process, and ultimately we view volatility stemming from elevated uncertainty as a buying opportunity," they say. Birkenstock climbs 6%. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

January 21, 2026 15:59 ET (20:59 GMT)

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