TUMI UNVEILS THE NEXT GENERATION OF THE TUMI ALPHA COLLECTION WITH CAMPAIGNS STARRING LANDO NORRIS AND WEI DAXUN

prnewswire

01/22

Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha.

NEW YORK, Jan. 22, 2026 /PRNewswire/ -- Today, international travel, lifestyle, and accessories brand TUMI unveils the next generation of the Alpha collection, brought to life through individual campaigns starring Formula 1 World Champion and Global Brand Ambassador Lando Norris, and Asia-Pacific Brand Ambassador and actor Wei Daxun. Together, they embody a revitalized expression of Alpha: sleek, precise, and intentionally understated — designed for modern movement.

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