Spark NZ's Market Share Loss Concerns Bear -- Market Talk

Dow Jones
01/23

2340 GMT - Recent data points showing Spark NZ lost more of the important mobile market, which helps to cement Forsyth Barr's bearish view of the telecoms company's stock. Analyst Ben Crozier points to 4Q data from Telcowatch that Spark lost an estimated 20 basis points of market share across its main Spark and Skinny brands, taking its estimated connection share to 38.1%. "This continued loss of market share is disappointing given Spark has increased its investment in marketing over 2025 and, as indicated by Spark (and seen in the data), it had a solid new iPhone launch period during August to September 2025," Forsyth Barr says. If there's a positive it's that Spark's market share losses are slowing. Forsyth Barr retains an underperform call on Spark. (david.winning@wsj.com; @dwinningWSJ)

 

(END) Dow Jones Newswires

January 22, 2026 18:40 ET (23:40 GMT)

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