Bread Financial Holdings Inc. Stock Underperforms Friday When Compared To Competitors

Dow Jones
01/24

DJ Bread Financial Holdings Inc. Stock Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. $(BFH)$ shed 3.14% to $68.78 Friday, on what proved to be an all-around mixed trading session for the stock market, with the S&P 500 Index rising 0.03% to 6,915.61 and the Dow Jones Industrial Average falling 0.58% to 49,098.71.

The stock's fall snapped a two-day winning streak.

Bread Financial Holdings Inc. closed 16.15% below its 52-week high of $82.03, which the company reached on January 9th.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Visa Inc. Cl A (V) fell 0.06% to $326.18, American Express Co. $(AXP)$ fell 1.72% to $361.69, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 7.56% to $217.30.

Data source: Dow Jones Market Data, FactSet. Data compiled January 23, 2026.

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(END) Dow Jones Newswires

January 23, 2026 17:20 ET (22:20 GMT)

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