Nu Holdings Ltd., through its premium segment Nubank Ultravioleta, has announced a new partnership as the title sponsor of the IRONMAN circuit and TRIDAY SERIES in Brazil for 2026. In collaboration with event organizer Unlimited Sports, this partnership is set to enhance the triathlon experience by providing exclusive benefits to Nubank Ultravioleta customers, including early race registration, priority kit pickup, flexible bike check-in, and special discounts. The agreement will support 10 major events, impacting over 15,000 athletes and 250,000 spectators, while fostering various incentive, educational, and social responsibility initiatives within the Brazilian triathlon community.

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