Jones Lang LaSalle Inc. $(JLL)$ has released its 2025 U.S. Hotel Investment Trends Report, highlighting a robust recovery in the hotel investment market. In 2025, transaction volumes surged by 17.5% year-over-year to reach $24 billion, driven by strong private equity activity and improved debt markets. The report points to continued momentum heading into 2026, with favorable borrowing conditions resulting from a significant drop in interest rates since September 2024. Key urban markets such as New York, Phoenix, and Washington, D.C. led transaction activity, fueled by large-scale deals and strategic investor focus on growth markets. The analysis also notes increased participation from high-net-worth individuals and foreign capital, as well as ongoing private equity interest, reflecting growing confidence in hotels’ value proposition amid limited new supply and attractive yields compared to other real estate sectors.

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