Paysafe Ltd. has released new research highlighting significant trends in the North American sports-betting market ahead of Super Bowl LX. According to the findings, 51% of fans in regulated U.S. states and Canadian provinces plan to place online bets on the game. The report reveals that payment preferences are playing an increasingly critical role in sportsbook selection, with bettors prioritizing fast payouts, rapid deposits, and a wide range of payment options. Debit cards and digital wallets are nearly equally favored, while local payment methods like Venmo and Interac e-Transfer remain popular. The research underscores that a poor payment experience could prompt 84% of bettors to switch brands, stressing the importance for operators to streamline cashier processes to gain a competitive edge. The Super Bowl is projected to generate a record $1.71 billion in legal wagers from the U.S. alone, representing a major growth opportunity for online sportsbooks focused on optimizing the payment experience.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Paysafe Ltd. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260204701369) on February 04, 2026, and is solely responsible for the information contained therein.