Nine's Acquisition Could Help Grow TV Ad Share -- Market Talk

Dow Jones

02/02

2352 GMT - Nine Entertainment's acquisition of outdoor advertiser QMS is seen by UBS analysts as a way for the Australian broadcaster to grow its share of the free-to-air TV market, rather than reverse its structural decline. The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts. They assume A$8 million in cost synergies by FY 2029, but warn that high levels of competition in outdoor advertising means that further reinvestment could be necessary. UBS trims its target price 1.6% to A$1.22 and stays neutral on the stock, which is up 6.6% at A$1.22. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

February 01, 2026 18:52 ET (23:52 GMT)

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The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts. They assume A$8 million in cost synergies by FY 2029, but warn that high levels of competition in outdoor advertising means that further reinvestment could be necessary. UBS trims its target price 1.6% to A$1.22 and stays neutral on the stock, which is up 6.6% at A$1.22. 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The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts. They assume A$8 million in cost synergies by FY 2029, but warn that high levels of competition in outdoor advertising means that further reinvestment could be necessary. UBS trims its target price 1.6% to A$1.22 and stays neutral on the stock, which is up 6.6% at A$1.22. (stuart.condie@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 01, 2026 18:52 ET (23:52 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4100","symbol_name":"有線和衞星","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2608887327","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2608887327","pubTimestamp":1769989920,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"2352 GMT - Nine Entertainment's acquisition of outdoor advertiser QMS is seen by UBS analysts as a way for the Australian broadcaster to grow its share of the free-to-air TV market, rather than reverse its structural decline. The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts. They assume A$8 million in cost synergies by FY 2029, but warn that high levels of competition in outdoor advertising means that further reinvestment could be necessary. UBS trims its target price 1.6% to A$1.22 and stays neutral on the stock, which is up 6.6% at A$1.22. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4100":"有线和卫星","BK7052":"广播","TV":"墨西哥电视","NEC.AU":"NINE ENTERTAINMENT CO HOLDIN"},"translate_title":"九号的收购可能有助于增加电视广告份额——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TV":1.5,"NEC.AU":0.9},"content_text":"2352 GMT - Nine Entertainment's acquisition of outdoor advertiser QMS is seen by UBS analysts as a way for the Australian broadcaster to grow its share of the free-to-air TV market, rather than reverse its structural decline. The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts. They assume A$8 million in cost synergies by FY 2029, but warn that high levels of competition in outdoor advertising means that further reinvestment could be necessary. UBS trims its target price 1.6% to A$1.22 and stays neutral on the stock, which is up 6.6% at A$1.22. (stuart.condie@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 01, 2026 18:52 ET (23:52 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}