Deckers reports HOKA brand net sales of USD 1.92 billion, up 16.3% in nine months ended December 31, 2025

Reuters
02/04
Deckers reports HOKA brand net sales of USD 1.92 billion, up 16.3% in nine months ended December 31, 2025

Deckers Outdoor Corporation reported consolidated net sales of USD 4.35 billion for the nine months ended December 31, 2025, representing an increase of 9.8%. By brand, HOKA net sales grew 16.3% to USD 1.92 billion, while UGG net sales rose 8.0% to USD 2.33 billion. Net sales from other brands declined 33.3% to USD 106.69 million. By channel, wholesale net sales increased 13.8% to USD 2.55 billion, and direct-to-consumer (DTC) net sales grew 4.7% to USD 1.80 billion. Domestically, net sales were nearly flat at USD 2.54 billion, while international net sales increased 27.1% to USD 1.81 billion. The company reported a gross margin of 57.7%, a decrease of 0.5 points. Selling, general and administrative expenses rose 8.2% to USD 1.41 billion. Income from operations increased 10.0% to USD 1.11 billion. Deckers Outdoor Corporation noted the phase-out of standalone operations for the Koolaburra and AHNU brands. The company continues to emphasize product differentiation through its diverse brand portfolio, targeting fashion, lifestyle, performance, running, and outdoor markets, with all products manufactured by independent third-party contractors.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Deckers Outdoor Corporation published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0000910521-26-000005), on February 03, 2026, and is solely responsible for the information contained therein.

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