By Andrea Figueras

Pandora said it aims to expand the range of precious metals used in its jewelry portfolio as part of the strategy of its newly installed Chief Executive Berta de Pablos-Barbier to reduce dependence on silver.

The Danish jeweler is navigating the uncertainty around changes in precious-metal prices as well as other headwinds such as foreign exchange rates, and tariffs in the U.S.

"We have plans to strengthen brand desirability, reduce commodity exposure and evolve how we drive profitable growth," Pablos-Barbier, who took office in January, said.

In order to address challenges, the company plans to introduce platinum-plated pieces to reduce its reliance on silver and the exposure to changing prices. It also intends to step up its focus on design to boost desirability and strengthen its media strategy.

In the first three months of the current year, Pandora will introduce a selection of bracelets in a platinum-plated version across a number of stores and in Northern Europe. The pilot will then lead to a global launch in the second half of the year, when the company aims to offer more platinum‑plated bracelets as well as a selection of charms.

For this year, the jeweler it forecast organic revenue results in a range between a 1% decline and an increase by 2%. It also anticipates an earnings before interest and taxes margin between 21% and 22%. The outlook compares with consensus estimates of 3% and 21%, respectively, according to a poll of estimates provided by the company.

So far, the first quarter has showed somewhat flat like-for-like growth.

For 2025 as a whole, the group reported organic revenue growth of 6%. In January, when the it reported preliminary figures, Pandora anticipated an increase below the initial guidance between 7% and 8%.

For the fourth-quarter, the company confirmed preliminary revenue of 11.86 billion Danish kroner ($1.88 billion), 4% higher organically compared with the prior-year period. Earnings before interest and taxes totaled 3.98 billion Danish kroner, with a margin of 33.5%.

Pandora proposed a dividend of 22 Danish kroner per share, up 10% on year. Due to surging silver prices, the group will resume its share buyback programs once the plans to transition to platinum-plated jewelry is further progressed, it said.

In a separate statement, the jeweler said it named Philippa Newman as its new Chief Product Officer, effective from March 9. She will join the executive leadership team and succeeds Stephen Fairchild, who will take the role of chief strategic creative and cultural officer.

Write to Andrea Figueras at andrea.figueras@wsj.com

(END) Dow Jones Newswires

February 05, 2026 02:04 ET (07:04 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.