Digital Brands Group Inc. announced its ongoing strategic initiative to expand AVO's presence in the Name, Image, and Likeness (NIL) college apparel sector. As part of this plan, the company will coordinate four campus photo shoots in February, including events at the University of Colorado and Vanderbilt University. These activities will feature student athletes, members of sororities and fraternities, and iconic campus locations. The company’s strategy focuses on increasing its market share within the global licensed sports merchandise sector, which is projected to grow significantly through 2030. Digital Brands Group aims to leverage customer data and purchase history to deliver personalized content and product offerings as part of its direct-to-consumer and wholesale business model.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Digital Brands Group Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9648861-en) on February 05, 2026, and is solely responsible for the information contained therein.