Shoppers Are Engaging More With Under Armour -- Market Talk

Dow Jones

02/07

1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. "Brand health in the U.S. continues to improve," CEO Kevin Plank says on a call with analysts. "Awareness, consideration and engagement are trending higher, particularly among younger athletes." The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more "elevated products" to the market this year in new silhouettes and colors. Shares climb 15%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 06, 2026 13:24 ET (18:24 GMT)

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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. 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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. 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