7:43 ET -- Consumers are hooked on nicotine pouches, which now account for a high single-digit percent of total industry volumes and remain the fastest-growing nicotine category, according to Philip Morris. Zyn continues to lead the segment, supported by its premium price positioning and "a wide range of commercial activities to further enhance the equity and presence of the brand," the company says. Zyn shipment volumes jumped nearly 20% during 4Q, to nearly 200 million cans. The brand is taking off internationally as well, with Zyn now available in 55 markets and growth fueled by strong market-share gains. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 06, 2026 07:44 ET (12:44 GMT)

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