Intuit Inc. has announced a significant expansion of its Mailchimp platform, introducing advanced, data-driven marketing capabilities designed to boost profitability for ecommerce businesses. The new product innovations, which include expanded SMS and transactional messaging, a proprietary Site Tracking Pixel, an omnichannel marketing dashboard, and enhanced migration tools, will be available in 185 countries and territories across North America, Latin America, EMEA, and APAC. SMS messaging is specifically launching in 34 new markets across EMEA, including Denmark, Norway, Finland, Portugal, Greece, and Poland. These enhancements aim to provide merchants with unified data and powerful automation to drive up to 30x ROI, supporting growth and improved campaign performance globally.

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