蘋果入門MacBook，不像入門級

IT之家

02/11

上高刷的 iPhone 17 直接賣爆，蘋果在性價比上嚐到了甜頭。蘋果的 2026 春季新品攻勢在即，按照此前曝光的發布規模，從 iPhone 17e 開始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都會在未來幾周陸續上線。蘋果一次安排多款升級已經足夠讓粉絲興奮，而真正出圈的產品卻藏在這些升級之外。IT之家小編注意到，在多個海外媒體對...

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13:15","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2610304600","market":"us","top_or_hot":-1,"title":"蘋果入門MacBook，不像入門級","media":"IT之家","content":"<div>\n<p>上高刷的 iPhone 17 直接賣爆，蘋果在性價比上嚐到了甜頭。蘋果的 2026 春季新品攻勢在即，按照此前曝光的發布規模，從 iPhone 17e 開始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都會在未來幾周陸續上線。蘋果一次安排多款升級已經足夠讓粉絲興奮，而真正出圈的產品卻藏在這些升級之外。IT之家小編注意到，在多個海外媒體對...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>蘋果入門MacBook，不像入門級</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n蘋果入門MacBook，不像入門級\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">IT之家</strong><span class=\"h-time small\">2026-02-11 13:15</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>上高刷的 iPhone 17 直接賣爆，蘋果在性價比上嚐到了甜頭。蘋果的 2026 春季新品攻勢在即，按照此前曝光的發布規模，從 iPhone 17e 開始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都會在未來幾周陸續上線。蘋果一次安排多款升級已經足夠讓粉絲興奮，而真正出圈的產品卻藏在這些升級之外。IT之家小編注意到，在多個海外媒體對...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b\">IT之家</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00BJLML261.HKD","symbol_name":"HSBC GLOBAL EQUITY INDEX \"HCH\" (HKD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b","article_id":"2610304600","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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entry-level MacBook, not like the entry-level","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPD":0.6,"APLY":0.6,"MACW.SI":0.6,"AAPL":1.96,"AAPX":0.6,"AAPU":0.6,"AAPY":0.6,"AAPB":0.6,"AAPW":0.6},"content_text":"上高刷的 iPhone 17 直接賣爆，蘋果在性價比上嚐到了甜頭。蘋果的 2026 春季新品攻勢在即，按照此前曝光的發布規模，從 iPhone 17e 開始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都會在未來幾周陸續上線。蘋果一次安排多款升級已經足夠讓粉絲興奮，而真正出圈的產品卻藏在這些升級之外。IT之家小編注意到，在多個海外媒體對蘋果春季新品的報道中，都提到了一款全新的「平價版」MacBook：螢幕尺寸小於 13 英寸，採用 iPhone 同款的 A 系列芯片，目標是與更便宜的 Windows 筆電和 Chromebook 競爭，併成為新用户的蘋果生態第一站。難道消費降級的風終於吹到了加州庫比蒂諾，一直以優雅形象示人的 MacBook，也要走出星巴克，飛入尋常雪王家？玩笑聽聽就好，認真的説，入門筆電市場，可能真的要變天了。一、等級森嚴，體驗不減説到科技行業的「刀法」哪家強，如果英偉達第一，只有蘋果敢稱第二，前者是切點核心規模和顯存就能出張新顯卡，後者是產品線上論資排輩錯落有致，半步雷池不能跨。平價版 MacBook 自然也是如此，作為未來定位最低端的 MacBook 產品，其 ID 設計和硬件規格可能全方位「低人一等」，這點在IT之家匯總的前瞻信息中也有所體現。首先，平價版 MacBook 將無緣標誌性的 M 系列芯片，而是採用 iPhone 16 Pro 同款的 A18 Pro 芯片，初看這一消息確實有點讓人「繃不住」。雖然如今的 A 系列芯片和 M 系列芯片同根同源，但 MacBook 用上 iPhone 芯片還是頭一回。在最新的 GeekBench 6 基準測試中，A18 Pro 的 CPU 單核成績 3527 分，多核成績 8904 分。作為對比，M1 的兩項分數分別為 2421 分和 8838 分。雖然不同平台間的分數差異有所影響，但以上分數足夠確定平價版 MacBook 的性能區間。參考 2020 年 M1 芯片 MacBook Air 的表現，平價版 MacBook 的單核表現更強，多核基本持平，機身解熱能力也遠超手機，不但能保證系統流暢的基礎體驗，應對網頁瀏覽、郵件處理及輕度圖像編輯等日常需求也不是問題。要説有什麼遺憾，如果到時打開「關於本機」，看到芯片一欄赫然寫着「A18 Pro」，那確實挺出戲的。首當其衝的是芯片，下一個挨刀的是內存。可靠消息稱平價版 MacBook 僅搭載 8GB 內存，容量僅為當前 MacBook Air 和 Pro 機型起步（16GB）的一半，對輕度使用沒什麼影響，但稍重一點的工作就得麻煩 Swap 分區了。神奇的是，有消息稱平價版 MacBook 能以區區 8GB 之身撐起 Apple Intelligence 之重，想到 iPhone 上支持 AI 的最低內存也是 8GB，這應該不算什麼難事。二、便攜拉滿，真正的 Air蘋果於 2015 年推出了 12 英寸 Retina MacBook，這款史上最輕薄的 MacBook 技驚四座，卻被酷睿的超低壓處理器拖了後腿，小小的身板迸發出大大的熱量，在運行大型任務時能卡到懷疑人生；更別提精緻脆弱的蝶式鍵盤，用久了就會卡住，還讓蘋果支付了一筆不菲的和解金。儘管 12 英寸 Retina MacBook 的體驗讓人又愛又恨，但它依然是不少用户最希望蘋果復刻的產品。平價版 MacBook 據稱採用了 12.9 英寸的無劉海 LCD 螢幕，機身三維和重量相對 13.6 寸 MacBook Air 均有縮減，有望成為蘋果在售 MacBook 產品中最小巧輕薄的機型。即使它算不上精神續作，也多少是個庫克嚴選。對於注重便攜的用户，平價版 MacBook 應該會成為一個相當有吸引力的選項，它比 MacBook Air 或 iPad Pro / Air + 妙控鍵盤的組合都更輕薄，同時更具價格優勢：業界普遍預測其起售價約為 699 美元（IT之家注：現匯率約合 4838 元人民幣），比目前起售價 999 美元的 MacBook Air 便宜了整整 300 美元。放在國內，吃到國補和各種平台優惠的平價版 MacBook 可能會非常便宜，畢竟搭載 M4 芯片的基礎款 MacBook Air 最低售價已經殺到了 4 開頭。如果平價版 MacBook 的到手價顯著低於用户預期，那麼它可能會成為 iPhone 17 之後的下一個爆款。對於沉寂多年的入門筆電市場，平價版 MacBook 就像一條被扔進沙丁魚堆裏的鯰魚。它有蘋果一以貫之的優秀用料做工和強大軟硬件整合能力，本身又是 macOS 和蘋果生態的敲門磚，隨時準備攻入企業和教育市場。如果行業不能做出反應，拿到手的蛋糕也會被蘋果啃下一塊。看看如今四千塊的辦公本和最新的 Chromebook，很多設計和配置還在用哪裏考古出的科技，微軟和谷歌還是過得太舒坦了。三、果味性價比，就蘋果會做「你不能詢問顧客，他們想要什麼新產品，然後嘗試給出他們所想要的。而是當你創造出顧客所要的產品時，他們就會想要擁有這個新玩意了」。這是史蒂夫 · 喬布斯在 1989 年接受《公司》雜誌訪談時提出的理念。現在的蘋果產品似乎與上述理念背道而馳，作為全世界盈利能力最強的科技公司之一，它有義務保持穩定，也有責任擴張市場。為此，他們必須知道用户想要什麼，而不是先打造一件藝術品，然後再「改變世界」。平價版 MacBook 就是蘋果如今「平庸」的典型代表，但從商業邏輯上，它簡單到沒有犯錯的空間：用户想要，用户得到。這款產品的成功應該是毋庸置疑的：行業數據顯示，該機型的年出貨量預期為 550 萬至 790 萬台，約佔去年 Mac 系列總銷量的 20% 至 30%。從平價版 MacBook 看蘋果定義的「性價比」，其聰明之處在於，它沒有簡單地做一台「便宜電腦」。它做的是一台「便宜的蘋果電腦」。這意味着，無論成本控制多嚴格，蘋果依然固執地保留了一些無法妥協的「果味」：刀法精湛的蘋果砍掉了平價版 MacBook 上成本最高的核心部件，卻在用户日常感知最強烈的方面守住了護城河。回顧蘋果近年來的性價比產品，從 iPhone SE 到 iPhone 17，再到如今的平價版 MacBook，蘋果並非不懂下沉市場，而是它並不急於進場。當消費電子行業的增長普遍放緩，存量市場的競爭愈加激烈時，蘋果選擇拉高行業水平，拉攏搖擺不定的普通消費者，並迫使一眾 PC 廠商重新審視自己的產品標準，這就是「鯰魚效應」的絕佳體現。雖然庫克的這句名言常被用作調侃，但面對此情此景，我們也只能説這是「only Apple can do」了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}