McDonald's Sees Value Focus Pay Off -- Market Talk

Dow Jones
02/12

1606 ET - McDonald's says its refocus on value is bearing fruit. The fast-food chain has been working to restore its reputation for giving customers a better bang for their buck, aiming to win back cost-conscious eaters after raising menu prices in recent years. In the latest quarter, the strategy drove global same-store sales up 5.7%, the company says. "McDonald's value leadership is working," CEO Chris Kempczinski says. "By listening to customers and taking action, we have improved traffic and strengthened our value & affordability scores." (kelly.cloonan@wsj.com)

 

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February 11, 2026 16:07 ET (21:07 GMT)

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