Mattel, Hasbro Set to Report With Consumer Sentiment in Focus -- Earnings Preview

Dow Jones
02/10
 

By Nicholas G. Miller

 

Mattel and Hasbro are scheduled to report fourth-quarter results on Tuesday and will likely offer insight into how the strength of the consumer held up during the holiday season.

 

The context

Both Mattel and Hasbro said in October that retailers had delayed orders in the third quarter amid macroeconomic and trade uncertainty, but that they expected orders to ramp up by the end of the year in time for the holiday season. Investors will be looking for indications of how holiday demand turned out.

Both toymakers also raised prices last year. UBS analyst Arpine Kocharyan said in a note Monday that toy consumption remained surprisingly resilient during the holiday season even amid tariff disruption and price increases, highlighting that "parents prioritize spending on their kids even in tougher macro environments."

Investors will want to hear how customers responded to Mattel's and Hasbro's price increases and whether the companies are planning any additional ones in 2026.

Hasbro said in October that while higher-income consumers were still spending freely, lower-income cohorts were being more careful. Investors will be listening for commentary about whether that two-speed economy is continuing and how it's impacting discretionary spending.

 

The numbers

Mattel is expected to post fourth-quarter adjusted earnings of 54 cents a share and revenue of $1.84 billion. That compares with earnings of 35 cents a share on revenue of $1.65 billion in the year-ago quarter.

Analysts expect Hasbro to report fourth-quarter adjusted earnings of 96 cents a share on revenue of $1.26 billion. The year before, the company posted adjusted earnings of 46 cents a share and revenue of $1.1 billion.

 

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

 

(END) Dow Jones Newswires

February 09, 2026 11:55 ET (16:55 GMT)

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