NIQ Global Intelligence plc (NIQ) and the Global Technology Distribution Council (GTDC) have announced an expanded collaboration to enhance IT distribution insights across Europe and the Middle East. Through this partnership, GTDC members will continue to contribute detailed sales data, enriching NIQ’s reporting capabilities across more than 20 sales channels and approximately 270 distributors in the region. The extended cooperation aims to broaden coverage in the Middle East and improve the consistency of distribution reporting for technology manufacturers and distributors. This alliance will provide advanced analytics and improved channel visibility, enabling data-driven decision-making and growth opportunities within the EMEA IT distribution ecosystem.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on February 12, 2026, and is solely responsible for the information contained therein.