中國體育品牌安踏登陸比弗利山

中國新聞網

02/14

中國體育品牌安踏13日在美國加利福尼亞州比弗利山市正式開啓北美首家旗艦店，以全新姿態登陸國際零售舞台。　　中國駐洛杉磯總領事館負責商務的參讚彭敬，安踏品牌CEO徐陽，比弗利山市長莎羅娜·納扎裏安、洛杉磯郡郡政委員凱瑟琳·巴格的代表以及美國職業籃球聯賽(NBA)球星凱里·歐文和克萊·湯普森等數百位中美各界人士，共同出席安踏北美首家旗艦店剪彩儀式。　　徐陽在致辭時說，比弗利山店是安踏品牌全球化戰略的...

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Hills","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"82020":0.6,"02020":1.5,"ANPDY":0.6},"content_text":"中國體育品牌安踏13日在美國加利福尼亞州比弗利山市正式開啓北美首家旗艦店，以全新姿態登陸國際零售舞台。　　中國駐洛杉磯總領事館負責商務的參讚彭敬，安踏品牌CEO徐陽，比弗利山市長莎羅娜·納扎裏安、洛杉磯郡郡政委員凱瑟琳·巴格的代表以及美國職業籃球聯賽(NBA)球星凱里·歐文和克萊·湯普森等數百位中美各界人士，共同出席安踏北美首家旗艦店剪彩儀式。　　徐陽在致辭時説，比弗利山店是安踏品牌全球化戰略的關鍵一步。安踏在美國開設直營店鋪，不僅銷售產品，更希望以產品為媒介、以門店為窗口，讓全球消費者感受到中國品牌的產品實力與文化温度。未來，安踏將通過運動體驗推廣、品牌跨界聯動和公益項目等本土化舉措，在拓展北美市場的同時，強化全球品牌認同感。　　莎羅娜·納扎裏安表示，熱烈歡迎來自中國的知名體育品牌安踏在比弗利山市開設北美首家旗艦店，期待未來開展更多文化交流與互利合作。　　據介紹，安踏比弗利山店定位為「運動生活驛站」，旨在突破中國品牌傳統出海模式，構建以「品牌自主、產品創新、文化自信」為核心的全球化新路徑。　　當天，很多美國民眾早早來到以「東方美學、世界表達」為設計核心的安踏北美首家旗艦店，排隊等候入場。一位曾在中國留學的美國年輕人對中新社記者説，安踏的設計新穎獨特，他和朋友們都對中國體育品牌「非常感興趣」。(完)（文章來源：中國新聞網）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}