Xerox Announces New Global Print Go-to-Market Structure to Unify Sales, Sharpen Regional Focus, and Expand Partner-Led Growth Initiatives Starting in 2026

Reuters
02/17
Xerox Announces New Global Print Go-to-Market Structure to Unify Sales, Sharpen Regional Focus, and Expand Partner-Led Growth Initiatives Starting in 2026

Xerox Holdings Corporation announced a new global Print go-to-market structure to be implemented in the second quarter of 2026. The strategy includes unifying sales engagement, sharpening regional focus, and expanding partner-led models to drive growth and reclaim market share. The company will organize operations in North America, Western Europe, and the rest of the world, with dedicated units for Asia Pacific and International Operations. The plan features a unified segmentation model, expanded partner roles in hardware fulfillment and SMB coverage, and a global framework for Graphic Communications to leverage the refreshed production print portfolio. The approach aims to enhance sales efficiency, client outcomes, and profitability.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Xerox Holdings Corporation published the original content used to generate this news brief on February 16, 2026, and is solely responsible for the information contained therein.

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