A News Corp-owned Realtor.com analysis finds out-of-town home shoppers drove demand in 87 of the 100 largest U.S. metros in Q4 2025, with non-local buyers accounting for 61.9% of listing views, up from 48.6% in 2019. Sun Belt markets such as Cape Coral and Lakeland led in outside interest, while several tech and industrial hubs including San Francisco, Philadelphia and Detroit saw some of the biggest shifts toward non-local demand, partly tied to AI-related job growth and data center investment. Only 13 major metros remain led by local shoppers, including New York and Washington, D.C., though local dominance has weakened since 2019.

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