Hormel Says New Tech Makes Advertising More Effective -- Market Talk

Dow Jones

02/27

1316 ET - Hormel Foods is leveraging technology to drive growth. The company behind brands including Planters, Skippy and Spam says it has incorporated weather-driven demand intelligence into its advertising decisions, specifically for its canned chili brand, Hormel Chili. The move allows the company to better align media spending with consumer buying patterns, President John Ghingo says on a call with analysts. "And this targeted approach is already delivering stronger returns on investment," he adds. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 26, 2026 13:16 ET (18:16 GMT)

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