AutoTrader Group plc reported a surge in UK new car shopping activity ahead of the upcoming ‘26 plate change, with visits to its new car platform up 28% month-on-month in February and 3% year-on-year. The Renault 5 E-Tech narrowly led electric new car demand over the Tesla Model Y, while the Volkswagen Golf topped enquiries across all fuel types; Land Rover led brand interest overall. AutoTrader also noted rising retailer incentives, with average discounts increasing to 10% across new cars and to 11.6% for electric models, alongside a 15% year-on-year increase in new car stock advertised on the platform.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AutoTrader Group plc published the original content used to generate this news brief on February 25, 2026, and is solely responsible for the information contained therein.