By Aimee Look

Tefal pan-maker Groupe SEB said it will cut nearly 7% of its workforce, as the French maker of domestic equipment undertakes a major strategic overhaul using artificial intelligence to drive a turnaround.

The company, which employed around 31,000 people at the end of 2024, said that its new rebound plan would affect up to 2,100 roles globally. Around 1,400 of these positions would be in Europe, and 500 roles would potentially be reduced on a voluntary basis in France.

Groupe SEB's new plan to revamp the business includes tapping AI, developing faster launches and boosting online sales through digital marketing, the company said Wednesday. These provisions will mainly be taken in 2026, with disbursements from the plan scheduled for 2027.

It is targeting savings of around 200 million euros ($235.5 million) at run-rate by the end of 2027.

"Our environment is undergoing profound transformations that intensified in 2025," the company said.

Groupe SEB reported a slight rise in sales growth, up 0.3% on a like-for-like basis to 8.17 billion euros for 2025. The company said operating result from activity fell 25% on-year to 601 million euros. There was a marked decrease in profitability, reflecting a difficult year, the company said.

Write to Aimee Look at aimee.look@wsj.com

(END) Dow Jones Newswires

February 25, 2026 08:32 ET (13:32 GMT)

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