微軟 Xbox 新任 CEO 夏爾馬錶態：將重新評估獨佔遊戲策略

IT之家

02/25

IT之家 2 月 25 日消息，據 Windows Central 報道，在先是慢慢把 Xbox 和 Windows PC 上的少數遊戲移植到 PlayStation 平台之後，隨着《極限競速：地平線》《神鬼寓言》《戰爭機器》，甚至是 Xbox 備受喜愛的《光環》系列新作陸續登陸競品平台，Xbox 遊戲跨平台的大門已經徹底敞開。一部分玩家對此表示接受，因為讓更多玩家能玩到優質遊戲，本身就是一件好事...

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08:41","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2614203577","market":"us","top_or_hot":-1,"title":"微軟 Xbox 新任 CEO 夏爾馬錶態：將重新評估獨佔遊戲策略","media":"IT之家","content":"<div>\n<p>IT之家 2 月 25 日消息，據 Windows Central 報道，在先是慢慢把 Xbox 和 Windows PC 上的少數遊戲移植到 PlayStation 平台之後，隨着《極限競速：地平線》《神鬼寓言》《戰爭機器》，甚至是 Xbox 備受喜愛的《光環》系列新作陸續登陸競品平台，Xbox 遊戲跨平台的大門已經徹底敞開。一部分玩家對此表示接受，因為讓更多玩家能玩到優質遊戲，本身就是一件好事...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260225084224a4c4c481&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>微軟 Xbox 新任 CEO 夏爾馬錶態：將重新評估獨佔遊戲策略</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260225084224a4c4c481&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260225084224a4c4c481&s=b\">IT之家</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2433249047.HKD","symbol_name":"THEMATICS META \"R/A\" (HKD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260225084224a4c4c481&s=b","article_id":"2614203577","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260225084224a4c4c481&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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Xbox 重新做獨佔遊戲。甚至還有人要求，直接取消《光環》《神鬼寓言》《極限競速》等遊戲的跨平台移植。阿莎近期在接受 Windows Central 記者傑茲 · 科登採訪時，並沒有排除這種可能。當被問及是否考慮迴歸獨佔遊戲策略時，她坦言：「坦白説，我現在需要去了解。了解當初做出這些決策的原因、我們當時的優化目標，以及現有數據對當前 Xbox 戰略的反饋。這是我的真實想法。我關注的是用户終身價值，而不只是過去發生了什麼，或是短期效率這類問題。計劃就是計劃，直到計劃被改變為止。」IT之家注意到，上周有人在 X 平台上呼籲她迴歸獨佔遊戲，她當時回覆了「收到你們的聲音」，粉絲們本以為只是客套話，沒想到她動真格了。這位 Xbox 新任 CEO 明確表示，讓遊戲重新迴歸主機獨佔的想法，並非沒有可能。過去幾年，Xbox 生態一直面臨財務壓力，無論是主機漲價、獨佔遊戲缺失、Game Pass 漲價，還是其他原因，很明顯，現狀已經難以為繼。阿莎 · 夏爾馬或許遊戲行業經驗不算豐富，但在用户獲取與運營上，這是她的強項。如果 Xbox 能重回正軌，推出玩家們苦等多年的重磅獨佔遊戲，那無疑會是好消息。但這不可能一蹴而就，也不會從《光環》重製版、《極限競速：地平線》這類在 PlayStation 上賺得盆滿缽滿的作品開始。首先，阿莎需要熟悉業務，正如她在最新採訪中提到的，她會走訪各個開發工作室。同時，她也需要承諾「重振 Xbox」與主機硬件業務，其他決策會隨之逐步落地。夏爾馬錶示：「Xbox 玩家已經投入了數千美元的資金與時間，理解並守護這份投入對我來説至關重要。我致力於‘重振 Xbox’，而這一切將從主機、從硬件開始。很快大家會聽到更多消息，我們即將公布相關計劃。你們會看到我們在這一領域集中投入。」她還補充道：「我們也知道，有很多玩家沒有使用主機或我們的硬件，我也希望為他們帶來優質遊戲。我需要更多時間去了解可行方案、過往決策以及未來方向，也希望能有一點時間和空間去推進這件事。」對硬件業務的投入似乎早已在規劃中，而獨佔遊戲迴歸的想法，則更像是新任 CEO 帶來的全新思路。只有時間能證明，Xbox 與微軟是否會認為重啓曾經鐵打不動的主機獨佔優勢，對業務發展有利。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}