Shopee在菲律賓推出AI購物功能助力業績增長

億恩網

02/26

Shopee商業負責人Jack Ng在2026品牌峯會上宣佈，人工智能將徹底改變在線購物體驗。平台將在菲律賓推出多項AI功能：虛擬試衣間讓用戶預覽衣物效果；AI購物助手可互動並提供個性化推薦；新型搜索工具支持文本、圖片或語音查詢，如搜索"飛行安全型移動電源"會直接顯示合規產品。Ng強調，AI技術能提升購物速度與流暢度。針對賣家，Shopee推出聊天AI助手、標題生成器和圖片增強器等工具，已幫助提高...

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