亞馬遜再裁1.6萬人應對AI競爭，AI淘汰人咋這麼快？

澎湃新聞

03/04

最近幾年，伴隨着AI的持續發力，AI競爭裁員的消息可謂是層出不窮，但是就在最近亞馬遜再裁1.6萬人以應對AI競爭，面對着亞馬遜屢屢落下的大棒，讓人不禁想問這AI淘汰人為啥變得這麼快？一、亞馬遜再裁1.6萬人應對AI競爭據和訊網的報道，亞馬遜宣佈將裁減約1.6萬名企業員工，這是該公司在人工智能競爭日趨激烈之際，為精簡組織架構、提升運營效率而採取的最新舉措。亞馬遜人力體驗與技術高級副總裁貝絲·加萊蒂在...

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Why does AI eliminate people so quickly?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZZ":0.6,"AMZN":1.95,"AZYY":0.6,"AMZW":0.6,"AMZY":0.6,"AMZU":0.6,"USAW.SI":0.6,"AMZD":0.6,"AMZP":0.6},"content_text":"最近幾年，伴隨着AI的持續發力，AI競爭裁員的消息可謂是層出不窮，但是就在最近亞馬遜再裁1.6萬人以應對AI競爭，面對着亞馬遜屢屢落下的大棒，讓人不禁想問這AI淘汰人為啥變得這麼快？一、亞馬遜再裁1.6萬人應對AI競爭據和訊網的報道，亞馬遜宣佈將裁減約1.6萬名企業員工，這是該公司在人工智能競爭日趨激烈之際，為精簡組織架構、提升運營效率而採取的最新舉措。亞馬遜人力體驗與技術高級副總裁貝絲·加萊蒂在一份內部博客中表示，公司將給予受影響的美國員工90天時間在內部尋找新職位，並提供遣散費及其他過渡支持。她強調，公司正致力於「減少層級、強化責任、消除官僚主義」，並表示「並非計劃每隔數月就宣佈大規模裁員」，未來將根據情況「適時進行調整」。此次裁員使得亞馬遜在過去三個月內公布的累計裁員人數達到3萬人。該公司首席執行官安迪·賈西多次表示，決心削減在疫情期間招聘熱潮後日益臃腫的管理層級。他此前已警告員工，隨着亞馬遜將更多運營流程自動化，人工智能技術將縮減勞動力規模。截至去年9月30日，亞馬遜全球員工總數約為157萬人，其中大部分為倉庫員工。企業員工人數約35萬人，這意味着本輪裁員比例約為4.6%。二、AI淘汰人咋這麼快？亞馬遜再次宣佈裁員1.6萬人以應對AI競爭，這一消息猶如一顆重磅炸彈，大家不禁要問，AI淘汰人的速度為何如此之快？這背後隱藏着怎樣的經濟邏輯和產業趨勢？首先，最近幾次亞馬遜的裁員動作，表面上看似乎都是AI替代人工的結果。但深入剖析就會發現，其核心原因在於疫情期間的大規模招聘。疫情期間，電商行業迎來了前所未有的發展機遇，消費者紛紛轉向線上購物，訂單量呈爆發式增長。為了應對這突如其來的業務高峯，亞馬遜進行了大規模的人員招聘，以滿足倉儲、物流、客服等各個環節的需求。然而，隨着市場環境發生了變化，消費者的購物行為也逐漸迴歸理性，電商業務的增長速度放緩。此時，亞馬遜之前因疫情而膨脹的員工隊伍就顯得過於龐大，運營成本大幅增加。在這種情況下，通過裁員來降本增效成為了亞馬遜的必然選擇。AI技術的出現，只是為亞馬遜提供了一個更加高效、精準的裁員依據和替代方案。它可以幫助亞馬遜快速識別哪些崗位可以被AI系統所取代，從而在降低人力成本的同時，保證業務的正常運轉。從這個角度來看，亞馬遜的裁員並非單純是AI的「罪過」，而是企業在市場環境變化下的一種理性調整。其次，不得不承認，AI的崛起確實正在重塑勞動力市場的底層結構，而亞馬遜龐大的員工基數恰恰暴露了其最脆弱的一環。截至2025年9月30日，亞馬遜全球員工總數高達約157萬人，其中絕大多數集中在倉庫、配送中心等操作性崗位。這些崗位工作高度重複、流程標準化程度高，恰好是AI與自動化技術最容易滲透和替代的領域。例如，智能分揀系統、無人叉車、預測性庫存算法等早已在亞馬遜的物流體系中大規模部署。當AI不僅能完成任務，還能以更低的成本、更高的準確率和全天候的穩定性運行時，企業在理性決策下自然會傾向於用機器替代人力。這不是對人的否定，而是市場效率機制的冷酷體現。更值得警惕的是，這種替代並非僅限於藍領崗位，隨着大模型能力的提升，客服、初級數據分析、內容審核等白領崗位同樣面臨被AI邊緣化的風險。AI不是在「搶飯碗」，而是在重新定義「飯碗」的存在形式。第三，AI淘汰人速度之所以如此之快，最核心的底層邏輯在於，AI的演進速度遠超人類的進化速度，兩者之間的差距不斷拉大，導致人類在部分工作場景中的競爭力持續下降，在企業眼中的「性價比」越來越低，最終被市場快速替代。人類的進化是一個漫長、緩慢的過程，無論是思維能力、學習能力，還是反應速度，都受到生理條件的限制，進化速度無法實現跨越式提升；而AI的演進則完全不受生理條件限制，依託大數據、算法迭代與算力提升，AI的學習速度、工作效率、精準度都在以指數級速度增長，短短几年時間，AI就從簡單的語音識別、數據統計，發展到能夠完成複雜的文案創作、代碼編寫、數據分析等工作，甚至在部分領域已經超越人類。這種演進速度的巨大差距，直接重構了企業的人力選擇邏輯。在企業眼中，人力成本是剛性支出，而員工的工作效率、產出價值是企業衡量人力性價比的核心標準。隨着AI的快速演進，其工作效率遠超人類，且無需支付工資、社保、福利等成本，也不會出現疲勞、失誤等問題，人力性價比遠高於人類員工。尤其是在市場競爭日趨激烈的當下，企業之間的競爭核心已經轉變為效率與成本的競爭，為了提升競爭力、實現利潤最大化，企業必然會優先選擇AI替代人類員工，減少人力成本支出、提升工作效率。這種替代並非循序漸進，而是呈現出「爆發式」特徵，當AI技術能夠成熟替代某一類崗位時，企業會快速推進替代進程，短期內淘汰大量員工，這也是為什麼我們會感受到「AI淘汰人咋這麼快」的核心原因。畢竟，人類的進化速度無法跟上AI的迭代速度，在這場「效率比拼」中，人類天然處於劣勢，被快速替代也就成為了必然。第四，從長期來看，AI淘汰人並非偶然現象，而是科技發展的必然趨勢，AI正在徹底改變我們的工作與生活方式，想要不被AI所取代，人類無需與AI比拼進化速度，核心在於學會用AI輔助自己，將自己武裝成為「全面AI化的人」，這才是應對AI變革的最優生存策略。很多人面對AI替代的浪潮，陷入了焦慮與恐慌，認為AI會徹底取代人類，導致大量人失業，但這種認知其實是片面的——AI淘汰的從來都不是「人」，而是「不會使用AI的人」；AI替代的從來都不是「工作」，而是「工作中的重複性環節」。人類的生理邏輯註定了我們無法和AI比拼進化速度、工作效率與精準度，但人類擁有AI無法替代的核心優勢——創新能力、情感溝通能力、思維判斷能力、共情能力等，這些能力是AI無論如何迭代都無法複製的。因此，應對AI替代的關鍵，不在於「逃避AI」，也不在於「與AI對抗」，而在於「與AI共生」，學會藉助AI的力量，放大自己的核心優勢，將AI作為自己的輔助工具，完成那些重複性、機械性的工作，將更多的時間與精力投入到需要創新、思維、情感的工作中，實現「AI做基礎，人類做核心」的共生模式。比如，職場中的文案從業者，可以藉助AI工具完成文案初稿、數據統計等基礎工作，自己則專注於文案的創意、情感表達與邏輯優化；職場中的程序員，可以藉助AI工具完成簡單的代碼編寫、bug修復等工作，自己則專注於核心算法的研發、系統架構的設計等高端工作。從產業發展的角度來看，AI的快速發展，本質上是推動人類社會生產力的升級，淘汰落後的人力需求，催生新的工作崗位與職業方向，就像工業革命時期機器替代手工勞動一樣，雖然淘汰了大量手工勞動者，但也催生了大量新的崗位，推動了人類社會的進步。因此，面對AI淘汰人的浪潮，我們無需過度焦慮，而是要主動擁抱變化，主動學習AI相關知識，提升自己使用AI的能力，將自己武裝成為「全面AI化的人」，既具備人類的核心優勢，又能熟練運用AI輔助自己工作，實現個人能力與AI技術的深度融合。只有這樣，才能在AI變革的浪潮中站穩腳跟，不被市場淘汰，甚至藉助AI的力量，實現個人職業的升級與突破。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}