Gap Seen Driving Growth With Beauty Expansion -- Market Talk

Dow Jones

03/07

1334 ET - Gap slides after missing Wall Street's 4Q EPS estimates and reporting weaker sales for its struggling Athleta brand. But Gap's entry into beauty should boost both its top and bottom lines, Jefferies analysts say in a note. The company is seeing encouraging early results from its beauty pilot at Old Navy, with management noting higher engagement and bigger purchases, the analysts say. The company also plans to reintroduce fragrances in 2026, according to the analysts. However, while the beauty offerings should help results over time, the analysts say they expect the Athleta headwinds to continue. Gap drops 13%.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 06, 2026 13:34 ET (18:34 GMT)

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But Gap's entry into beauty should boost both its top and bottom lines, Jefferies analysts say in a note. The company is seeing encouraging early results from its beauty pilot at Old Navy, with management noting higher engagement and bigger purchases, the analysts say. The company also plans to reintroduce fragrances in 2026, according to the analysts. However, while the beauty offerings should help results over time, the analysts say they expect the Athleta headwinds to continue. Gap drops 13%.(kelly.cloonan@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 06, 2026 13:34 ET (18:34 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Gap Seen Driving Growth With Beauty Expansion -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGap Seen Driving Growth With Beauty Expansion -- Market Talk\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time smaller\">2026-03-07 02:34</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1334 ET - <a href=\"https://laohu8.com/S/GAP\">Gap</a> slides after missing Wall Street's 4Q EPS estimates and reporting weaker sales for its struggling Athleta brand. But Gap's entry into beauty should boost both its top and bottom lines, Jefferies analysts say in a note. The company is seeing encouraging early results from its beauty pilot at Old Navy, with management noting higher engagement and bigger purchases, the analysts say. The company also plans to reintroduce fragrances in 2026, according to the analysts. However, while the beauty offerings should help results over time, the analysts say they expect the Athleta headwinds to continue. 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But Gap's entry into beauty should boost both its top and bottom lines, Jefferies analysts say in a note. The company is seeing encouraging early results from its beauty pilot at Old Navy, with management noting higher engagement and bigger purchases, the analysts say. The company also plans to reintroduce fragrances in 2026, according to the analysts. However, while the beauty offerings should help results over time, the analysts say they expect the Athleta headwinds to continue. Gap drops 13%.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4585":"ETF&股票定投概念","BK4588":"碎股","BK4094":"服装零售","GAP":"Gap, Inc"},"translate_title":"Gap通过美容扩张推动增长——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GAP":0.9},"content_text":"1334 ET - Gap slides after missing Wall Street's 4Q EPS estimates and reporting weaker sales for its struggling Athleta brand. But Gap's entry into beauty should boost both its top and bottom lines, Jefferies analysts say in a note. The company is seeing encouraging early results from its beauty pilot at Old Navy, with management noting higher engagement and bigger purchases, the analysts say. The company also plans to reintroduce fragrances in 2026, according to the analysts. However, while the beauty offerings should help results over time, the analysts say they expect the Athleta headwinds to continue. Gap drops 13%.(kelly.cloonan@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 06, 2026 13:34 ET (18:34 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}