Gap Enters Second Phase of Transformation Plan -- Market Talk

Dow Jones

03/07

1207 ET - Gap is entering phase two of its strategic plan, looking to build momentum by growing its core apparel business through better product and marketing, JP Morgan analysts say in a note. At the same time, the company is seeding new areas to accelerate growth, with Chief Executive Richard Dickson outlining categories like beauty and accessories as well as its "fashion-tainment" initiative, the analysts say. Those areas are expected to build into 2027 to support a path to low- to mid-single digit growth, the analysts say. This step of Gap's long-term plan comes after the company worked to fix its fundamentals in phase one, they say.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 06, 2026 12:07 ET (17:07 GMT)

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