Omdia 報告：2025 年蘋果在歐洲創下 27% 的歷史最高市場份額，iPhone 16e 受歡迎

IT之家

03/08

Omdia 昨日發布最新研究報告，2025 年歐洲智能手機市場出貨量下滑 1%，至 1.342 億部，標誌着這一受需求低迷及環保設計和 USB-C 新規影響的動盪年份落下帷幕。從報告獲悉，三星仍是歐洲最大的智能手機廠商，出貨量小幅增長至 4660 萬部。由於 Galaxy A0x 系列缺席，三星在 2025 年上半年表現低迷，但在 2025 年下半年強勢反彈，這主要得益於降價版 Galaxy ...

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04:14","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2617666546","market":"us","top_or_hot":-1,"title":"Omdia 報告：2025 年蘋果在歐洲創下 27% 的歷史最高市場份額，iPhone 16e 受歡迎","media":"IT之家","content":"<div>\n<p>Omdia 昨日發布最新研究報告，2025 年歐洲智能手機市場出貨量下滑 1%，至 1.342 億部，標誌着這一受需求低迷及環保設計和 USB-C 新規影響的動盪年份落下帷幕。從報告獲悉，三星仍是歐洲最大的智能手機廠商，出貨量小幅增長至 4660 萬部。由於 Galaxy A0x 系列缺席，三星在 2025 年上半年表現低迷，但在 2025 年下半年強勢反彈，這主要得益於降價版 Galaxy ...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308041456a6adb08d&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Omdia 報告：2025 年蘋果在歐洲創下 27% 的歷史最高市場份額，iPhone 16e 受歡迎</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308041456a6adb08d&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308041456a6adb08d&s=b\">IT之家</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2430703095.HKD","symbol_name":"WELLINGTON MULTI-ASSET HIGH INCOME \"AM4\" (HKD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308041456a6adb08d&s=b","article_id":"2617666546","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308041456a6adb08d&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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iPhone 16e Is Popular","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPD":0.6,"AAPL":1.95,"AAPW":0.6,"AAPX":0.6,"AAPY":0.6,"AAPU":0.6,"MACW.SI":0.6,"AAPB":0.6,"APLY":0.6},"content_text":"Omdia 昨日發布最新研究報告，2025 年歐洲智能手機市場出貨量下滑 1%，至 1.342 億部，標誌着這一受需求低迷及環保設計和 USB-C 新規影響的動盪年份落下帷幕。從報告獲悉，三星仍是歐洲最大的智能手機廠商，出貨量小幅增長至 4660 萬部。由於 Galaxy A0x 系列缺席，三星在 2025 年上半年表現低迷，但在 2025 年下半年強勢反彈，這主要得益於降價版 Galaxy A16，以及銷量強勁的 Galaxy A56 帶來的增益 —— 該機也是 2025 年歐洲最暢銷的機型。蘋果新品受到消費者和企業的強烈歡迎，iPhone換機需求激增，蘋果 2025 年的出貨量增長 6% 至 3690 萬部，在歐洲創下 27% 的歷史最高市場份額。其業績表現尤其受到 iPhone 16、iPhone 16 和 iPhone 17的 Pro Max 版本以及 iPhone 16e 的驅動。與全球其他市場相比，iPhone 16e 是蘋果出貨量最高的機型之一，主要原因是它接替了因 USB C 法規在 2024 年底停產的 iPhone 14 及更早機型。小米以 16% 的市場份額繼續位居第三，出貨量下滑 1% 至 2180 萬部，主要依靠高性價比的紅米系列。2025 年末，小米「新零售戰略」的海外擴張延伸至歐洲，數家小米門店的開業及公司更廣泛生態產品組合的拓展成為亮點。摩托羅拉出貨量下滑 5% 至 770 萬部，但仍位居第四。需求持續疲軟導致其 2025 年上半年出貨量下降，但在下半年強勢復甦，第四季度實現雙位數增長。其穩健表現得益於在波蘭、意大利、西班牙和英國等關鍵市場的持續成功擴張。榮耀首次躋身歐洲前五，出貨量增長 4% 至 380 萬部，這主要得益於其價格親民的 X 系列。對 X 系列的重視體現出品牌更加註重提升其在關鍵渠道合作伙伴中的份額、影響力和相關性，從而為其進軍高端市場奠定基礎。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}