Travis Kelce Wants You to Ride More Roller Coasters -- Market Talk

Dow Jones

03/12

0922 ET - Travis Kelce is doubling down on his commitment to Six Flags, signing a deal to serve as a brand ambassador for the amusement-park chain. The NFL star will this year partner with Six Flags to help market the company's parks, such as by supplying digital content for social-media platforms. Six Flags will also have the right to utilize Kelce's name, image and likeness across channels including broadcast media, streaming platforms and in-park marketing outlets. Terms of the deal weren't disclosed. It comes after the Kansas City Chiefs tight end last fall became a part owner of Six Flags through his team-up with activist investor Jana Partners. (connor.hart@wsj.com)

(END) Dow Jones Newswires

March 12, 2026 09:22 ET (13:22 GMT)

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