微軟為何「長期專注於遊戲領域」 CEO納德拉這樣解釋

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【環球網科技綜合報道】3月10日消息，在科技與遊戲行業融合不斷加深的當下，微軟斥資680億美元收購動視暴雪這一舉措，在遊戲領域掀起了風暴。在收購進程中，微軟 CEO 薩蒂亞·納德拉曾自信放言：「如果這關乎競爭，那就讓我們真正競爭吧。」如今，收購雖助力微軟一躍成為全球最大的遊戲發行商之一，但Xbox硬件業務卻持續低迷，這也引發了外界對於微軟遊戲業務未來走向的諸多思考。Xbox硬件業務目前面臨着嚴峻...

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11:10","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2618607133","market":"us","top_or_hot":-1,"title":"微軟為何「長期專注於遊戲領域」 CEO納德拉這樣解釋","media":"環球網","content":"<div>\n<p>【環球網科技綜合報道】3月10日消息，在科技與遊戲行業融合不斷加深的當下，微軟斥資680億美元收購動視暴雪這一舉措，在遊戲領域掀起了風暴。在收購進程中，微軟 CEO 薩蒂亞·納德拉曾自信放言：「如果這關乎競爭，那就讓我們真正競爭吧。」如今，收購雖助力微軟一躍成為全球最大的遊戲發行商之一，但Xbox硬件業務卻持續低迷，這也引發了外界對於微軟遊戲業務未來走向的諸多思考。Xbox硬件業務目前面臨着嚴峻...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260310111241a45d2dd2&s=b\">網頁鏈接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>微軟為何「長期專注於遊戲領域」 CEO納德拉這樣解釋</title>\n<style 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#7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n微軟為何「長期專注於遊戲領域」 CEO納德拉這樣解釋\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">環球網</strong><span class=\"h-time small\">2026-03-10 11:10</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>【環球網科技綜合報道】3月10日消息，在科技與遊戲行業融合不斷加深的當下，微軟斥資680億美元收購動視暴雪這一舉措，在遊戲領域掀起了風暴。在收購進程中，微軟 CEO 薩蒂亞·納德拉曾自信放言：「如果這關乎競爭，那就讓我們真正競爭吧。」如今，收購雖助力微軟一躍成為全球最大的遊戲發行商之一，但Xbox硬件業務卻持續低迷，這也引發了外界對於微軟遊戲業務未來走向的諸多思考。Xbox硬件業務目前面臨着嚴峻...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260310111241a45d2dd2&s=b\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260310111241a45d2dd2&s=b\">環球網</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B1XK9C88.USD","symbol_name":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260310111241a45d2dd2&s=b","article_id":"2618607133","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260310111241a45d2dd2&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2618607133","pubTimestamp":1773112250,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"在收購進程中，微軟 CEO 薩蒂亞·納德拉曾自信放言：「如果這關乎競爭，那就讓我們真正競爭吧。」如今，收購雖助力微軟一躍成為全球最大的遊戲發行商之一，但Xbox硬件業務卻持續低迷，這也引發了外界對於微軟遊戲業務未來走向的諸多思考。納德拉希望微軟在遊戲軟件領域成為「一流」，然而這一目標充滿挑戰。儘管納德拉沒有對微軟的下一代Xbox計劃發表評論，但他表示自己一直在關注網上關於微軟遊戲戰略的討論。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","LU0466842654.USD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"A\" (USD) ACC","LU0097036916.USD":"贝莱德美国增长A2 USD","LU2089284900.SGD":"Allianz Global Sustainability Cl AM Dis H2-SGD","LU1280957306.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE 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this","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFX":0.6,"MSFD":0.6,"MSFO":0.6,"MSFU":0.6,"MSFL":0.6,"MSFY":0.6,"MSFT":1.96,"MSFW":0.6},"content_text":"【環球網科技綜合報道】3月10日消息，在科技與遊戲行業融合不斷加深的當下，微軟斥資680億美元收購動視暴雪這一舉措，在遊戲領域掀起了風暴。在收購進程中，微軟 CEO 薩蒂亞·納德拉曾自信放言：「如果這關乎競爭，那就讓我們真正競爭吧。」如今，收購雖助力微軟一躍成為全球最大的遊戲發行商之一，但Xbox硬件業務卻持續低迷，這也引發了外界對於微軟遊戲業務未來走向的諸多思考。Xbox硬件業務目前面臨着嚴峻挑戰。Xbox Series X|S和Xbox One的市場表現不盡如人意，人們不禁對一款「高端」次世代Xbox主機的前景產生疑問：它真的能扭轉當前硬件銷售的頹勢嗎？在納德拉看來，遊戲是微軟品牌形象不可或缺的一部分。他在 Windows Central總結的內部問答環節中強調：「這家公司擁有一些核心特質。我認為，如果這些特質不能繼續蓬勃發展，微軟將不復存在。我們是一家平台公司，一家開發者公司，一家知識工作者公司，也是一家遊戲公司。這些是微軟過去和將來最重要的特質。因此，我們需要珍惜這些特質，不能視之為理所當然。我們需要不斷更新它們。」納德拉希望微軟在遊戲軟件領域成為「一流」，然而這一目標充滿挑戰。遊戲軟件領域「充滿諸多創作風險」，微軟多年來雖收購了眾多工作室，卻未能像索尼或任天堂那樣持續推出年度最佳遊戲。像《光環：無限》或《星空》等遊戲未能獲得足夠的市場反響，動視暴雪旗下的《使命召喚》系列也似乎迷失了方向，《黑色行動7》在2025年的銷量甚至不及EA的《戰地6》。納德拉深入探討了遊戲的核心價值：「我們為什麼熱愛遊戲？遊戲講述故事，講述神話，塑造了我們。深入到遊戲的核心，探究與之相關的技藝，這才是我們必須把握時代精神，並將其融入我們所做的一切的關鍵所在。無論是遊戲本身，還是營銷策略，我們在這個品牌中所做的一切都體現了這一點。」他認為微軟有責任培育其遊戲業務，這是微軟面向消費者的主要業務之一，「在最佳狀態下，它能帶動整個公司的發展」。對於Xbox的現有用户，微軟將努力把他們留在Xbox生態系統中。納德拉表示：「我們必須確保，無論是主機玩家、PC玩家，還是《極限競速》或《光環》的愛好者，我們都希望他們能因為我們提供的服務而喜歡我們。」儘管納德拉沒有對微軟的下一代Xbox計劃發表評論，但他表示自己一直在關注網上關於微軟遊戲戰略的討論。（青山）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}