Acquisition of Trellis enhances personalized AI-powered insurance recommendations and offers

TEMPE, Ariz. and PRAGUE, March 10, 2026 /PRNewswire/ -- Gen (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom, today announced it has acquired Trellis, a technology-driven platform that simplifies and automates shopping for insurance. The acquisition will bring Trellis' intelligent insurance capabilities into Engine by Gen, enhancing the personalized insurance offerings Gen delivers through its financial services partner network.

Engine by Gen is an embedded marketplace platform that simplifies the process of navigating financial products and offers. It does this by programmatically matching consumers with real-time, personalized recommendations from the largest connected network of top financial services providers, delivered directly within mobile apps, websites, and other consumer touchpoints.

Consumers face a fragmented and often confusing insurance buying process, requiring them to navigate offers from multiple carriers, forms, and pricing models with limited transparency. The addition of Trellis expands Engine's offering in insurance categories, further advancing its AI-powered insurance matching through the platform.

"Trellis represents a natural expansion of the personal products we can offer through Gen's embedded financial marketplace, Engine," said Travis Witteveen, General Manager of Gen's Trust-Based Solutions. "Engine delivers real-time, personalized recommendations across credit, savings, and other financial products. By integrating Trellis' AI-powered matching and automation capabilities, we're significantly enhancing the depth and intelligence of our insurance offerings, delivering more precise, individualized recommendations and greater value to both our partners and consumers alike."

Trellis's Savvy platform powers intelligent insurance experiences using machine learning models, real-time marketplace bidding, and conversational AI. These capabilities enable more precise and transparent matching between consumers and insurance providers, reducing friction, facilitating smarter purchase decisions, and increasing trust.

"As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust," said Daniel Demetri, Founder of Trellis. "Joining Gen enables us to scale and accelerate our AI-driven insurance marketplace technology within Engine, Gen's embedded financial services ecosystem, leveraging hundreds of millions of inquiries a year."

The acquisition advances Gen's strategy to transform Engine into the most comprehensive embedded marketplace of financial wellness solutions, enabling partners to deliver the most personalized financial products, such as credit, loans, savings, or insurances, directly within their customers' journeys.

The transaction is immaterial to Gen's financials and terms are not disclosed.

About Gen

Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing financial empowerment and cyber safety for the first digital generations. Today, Gen empowers people to live their digital lives safely, privately and confidently for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. Learn more at GenDigital.com.

About Trellis

Trellis is the technology company behind Savvy, a leading digital insurance marketplace and one of the largest and fastest-growing independent personal lines agencies in the United States. Trellis develops and operates leading-edge machine learning and AI technologies to empower consumers and carriers alike to get more value from their insurance policies. Prior to Gen's acquisition, investors in Trellis included QED Investors, General Catalyst, NYCA Partners, and Amex Ventures. For more information, visit www.trellisconnect.com and www.savvy.insure.

Cautionary Statement Concerning Forward-Looking Statements

This press release contains forward-looking statements, which are subject to safe harbors under the Exchange Act of 1934, as amended. Forward-looking statements include statements that represent our expectations or beliefs concerning future events, including, without limitation, references to our ability to utilize our deferred tax assets, as well as statements including words such as "expects," "plans," "anticipates," "believes," "estimates," "predicts," "goal," "intent," "momentum," "projects," "forecast," "outlook," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," and similar expressions. In addition, projections of our future financial performance, anticipated growth and trends in our businesses and in our industries, the consummation of or anticipated impacts of acquisitions, divestitures, restructurings, stock repurchases, financings, debt repayments and investment activities, the outcome or impact of pending litigation, claims or disputes, our intent to pay quarterly cash dividends in the future, plans for and anticipated benefits of our products and solutions, anticipated tax rates, benefits and expenses, the impact of inflation, fluctuations in foreign currency exchange rates, changes in interest rates, ongoing and new geopolitical conflicts, and other global macroeconomic factors on our operations and financial performance, the expected impact of our new strategy and other characterizations of future events or circumstances are forward-looking statements. These statements are only predictions, based on our current expectations about future events and may not prove to be accurate. We do not undertake any obligation to update these forward-looking statements to reflect events occurring or circumstances arising after the date of this press release.

 
CONTACTS 
 Investor Contact      Media Contact 
  Jason Starr           Audra Proctor 
 Gen                   Gen 
 IR@GenDigital.com     Press@GenDigital.com 
 

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SOURCE Gen Digital Inc.

(END) Dow Jones Newswires

March 10, 2026 16:55 ET (20:55 GMT)