Nine Entertainment (ASX:NEC) has partnered with US-listed Domo, under which it will use Domo's AI and data platform to consolidate analytics tools, modernize its data stack, and enable self-service insights across the business, according to a Friday statement by Domo.

"As simplification and modernization are central to our data strategy, consolidating onto a single analytics platform became essential," said Barry Quinn, head of analytics insights at Nine.

According to Domo's statement, Nine has already seen a "meaningful" reduction in overall analytics platform costs early in the rollout.