Lesi Group expects net profit for the year ended 31 December 2025 to be no less than RMB39 million, compared with RMB73.2 million in 2024. The company attributed the outlook partly to a RMB18 million drop in gross profit due to lower rebate rates from media partners after policy changes. It also cited higher selling and marketing expenses driven by increased employee benefit costs following expansion of the sales and marketing department. General and administrative expenses also rose, reflecting higher depreciation for a new Beijing office and increased employee benefit expenses from additional operations staff.

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