Zalando Should Benefit From AI Tools -- Market Talk

Dow Jones

03/13

1311 GMT - Zalando's implementation of AI in the business is proving to be a useful tool, Berenberg analysts say in a research note. AI allows the German online retailer to leverage its huge data set on customer behavior and product information, the analysts write. This helps reduce the number of online returns, they say. The company launched a fashion chatbot that six million customers have already interacted with, they say. Zalando's AI assistant is powered by the group's own models and OpenAI's large language models, offering customers personalized fashion advice. AI looks like an additional source of potential customers for Zalando, Berenberg says. Shares are up 8.7%. (andrea.figueras@wsj.com)

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March 13, 2026 09:12 ET (13:12 GMT)

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AI allows the German online retailer to leverage its huge data set on customer behavior and product information, the analysts write. This helps reduce the number of online returns, they say. The company launched a fashion chatbot that six million customers have already interacted with, they say. Zalando's AI assistant is powered by the group's own models and OpenAI's large language models, offering customers personalized fashion advice. AI looks like an additional source of potential customers for Zalando, Berenberg says. Shares are up 8.7%. 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Zalando's AI assistant is powered by the group's own models and OpenAI's large language models, offering customers personalized fashion advice. AI looks like an additional source of potential customers for Zalando, Berenberg says. Shares are up 8.7%. (andrea.figueras@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 13, 2026 09:12 ET (13:12 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}