Square’s Local Economy Report found that repeat customers who visit four or more times per year generate nearly 6x more annual revenue for Canadian neighbourhood businesses than one-time visitors. The report said regular customers return at least nine or 10 times per year, and in Montreal they generate 7x more annual value than occasional customers. A national consumer survey cited in the report found that 81% of Canadians plan to shop in their local neighbourhoods as much or more than last year, and 61% would continue supporting local businesses even if prices increase if value improves. The report found that 49% of Toronto businesses share regular customers with at least one other nearby business, compared with 55% in Vancouver. In Toronto, each additional local business connection was associated with an average USD 2,067 increase in annual revenue, according to the report.

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