A Gartner survey of 1,539 U.S. consumers found that 50% prefer to give their business to brands that do not use GenAI in consumer-facing messages, advertising, and content. The survey also found that 61% of consumers frequently question whether the information they use to make everyday decisions is reliable, and 68% frequently wonder whether the content and information they see is real. Gartner said that by the end of 2025, 27% of consumers reported using intuition to determine whether information is true. Emily Weiss said brands using AI should be transparent about when AI is used and offer customers a choice to opt out.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260316095093) on March 16, 2026, and is solely responsible for the information contained therein.